' Pech Merle - Brand

Brand



1988:  Farm boy from Ohio meets California girl.  The California “foodie” is intrigued by this daredevil “Wheelie Champion” who made his first barrel of wine at Ohio State way back when. Fast forward to 2007 where a trip to the prehistoric caves of Pech Merle (pesh-mael) in the Lot River Valley of France, inspired a brand that would be cool, unique and emotional; just like their visit to the caves.

Going to market with your first vintage during an economic recession that would prove to change the entire industry, was a challenge only suitable for an unwitting daredevil.  Traditional sales channels evaporated overnight, leaving even established wine brands vulnerable, let alone an unknown 960 case startup winery.


Alas, the Ohio daredevil, his California foodie, the pyrotechnic winemaker and their creative muse built a brand that proves passion, persistence and a dogged pursuit of quality and balance can both survive and thrive.  The result: 9 vintages, 7 varietals, 170 medals (and counting…)



Cheers!

Bruce & Cheryl Lawton
Proprietors